Soft Sell Programs
The Soft Sell is an innovative method of developing a steady stream of profitable new business based not on selling, but rather on helping people buy. Whether you attend the seminar, listen to the audiocassette version, or use the training manual, The Soft Sell principles and techniques will help your agency round out accounts and generate referrals.
The following products are available to help you implement The Soft Sell in your organization: Soft Sell Tapes
A six tape audio-cassette series containing the theory, principles and techniques of asking for business, generating referrals and writing the account. In addition, you will find the success principles and goal-setting concepts needed to move any agent or CSR to action.
Soft Sell Challenge Seminar
This full day seminar presents the key issues addressed on the tapes and adds new sales and marketing ideas that can be used immediately. Presented as a public seminar on a very limited basis, the program can be brought into your agency or scheduled as a company-sponsored program or association offering.
The Soft Sell Challenge Training Manual
Can't attend the seminar? What exercises to supplement what you learned on the tapes? This training manual will take you step-by-step toward implementation.
|
