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     The Referral Corner

Referrals are the best way for an agent to generate a steady stream of qualified leads. With referrals, customers, clients, and business associates who are already familiar with your work are the source of prospects. Referral business is easier to write, requires less ongoing service, and stays on the books longer.

Every agent attracts some referrals. Providing good service, being pleasant, and staying in front of people increases the number. Books written by the sales masters present aggressive methods for generating referrals that result in chasing business. Agents who use these methods often burn out long before they discover the other type of referral, the one that can be used to attract business.

The new manual, written by Phyllis Van Wyhe, CPCU, CIC, CSP holds the key to this alternative type of referral.

Non-Stop Referrals:
Techniques for Attracting Business

Learn more about this new manual and how it can benefit you in your prospecting efforts.