The Soft Sell is an alternative method for developing additional business based on an Expanded Concept of Service, Suggestive Selling so prevalent in modern advertising, and Natural Selling, a non-manipulative selling style.  It is a method the typical service person finds comfortable and uses on a consistent basis while making ordinary service calls.

With The Soft Sell techniques your staff will learn to ask for business with each in-coming service call, double the referrals they currently receive, get around price when quoting, set goals that will keep them on target and learn the steps to take to reach their goals.

The Soft Sell System will get your entire staff using the principles and techniques that have worked for hundreds of agencies. The system includes:

1. Sales Manual
   A 300+ page sales manual which provides an organized approach to implementation of The Soft Sell and contains:
• The principles and techniques of The Soft Sell


• Exercises to show a step-by-step approach to learning


• Score sheets to keep track of your progress


• The two types of referrals and three referral systems


• The three things needed for a balanced proposal


• The four steps to turn a goal into reality


• The five referral letters guaranteed to succeed


• The six techniques for asking on the in-coming call



2. Audio Cassette Album
   The Soft Sell audio cassette album, rich with techniques, examples, and motivation. The tapes compliment the material presented in the manual.

The Soft Sell manual contains these sections:

Section I. The Soft Sell Challenge
The Soft Sell is based on Expanded Concept of Service, Suggestive Selling so prevalent in modern advertising, and Natural Selling. Discover how this unique form of developing business draws on the talents of the service-oriented person.

Section II. Account Development
Every agency should be using existing customer contact to promote the agency and its products.  Learn techniques the entire staff can incorporate into their work tomorrow.

Section III. Generating Referrals
Every agent and CSR should know the different types of referrals and how each works.  Explore the steps to take to double the referrals you currently receive.

Section IV. Writing the Account
No one buys insurance based on price alone; yet agents continue to lead with it.  Review the three things everyone takes into consideration when buying insurance and how each can be used to write the account.

Section V. Success Strategies
Knowing what needs to be done is not enough; we must manage our emotions so that we follow through on a consistent basis.  Learn the success strategies that can be used to reach your goals.

Questions?
Have Questions about the Soft Sell. Check our FAQ for the answers to commonly asked questions.