Account development is the key to additional profits and increased retention. It is no secret that it can best be accomplished by someone currently servicing the account. But it is a unique type of selling that requires special techniques; ordinary selling methods seem too aggressive for the service person.

The Soft Sell is an alternative method of developing additional business based on an Expanded Concept of Service, Suggestive Selling so prevalent in modern advertising and natural selling, a non-manipulative selling style just gaining popularity. It is a method the typical service person finds comfortable and uses on a consistent basis while taking ordinary service calls. The Soft Sell Covers:

• Double Your Referrals
  Get your telephone ringing like a cash register by learning the two types of referrals, the three reasons people send you referrals, the four steps to generating referrals and the five letters guaranteed to double your referrals over the next year.
• Increase Average Account Size by 20%
  Mine the gold in your accounts by getting them to call you when the policies you do not write are up for renewal. Work referrals so you write the entire account now, rather than waiting for expiration dates. Use an annual review as a technique for generating life sales.
• Improve retention by 5 points
  Stop worrying about losing money to the web agents. Give your clients key information that will make them afraid to leave, even when they have found a lower price. Make them treat you like a valuable insurance resource rather than an insurance peddler.
• Attract Business
  Tired of chasing business? Learn to attract it instead. Discover what to say when you get voice mail and why you should be asking every client for their email address, even if you don't have one. Learn what a web site can do for an agency

More Than Just A Cassette Program
The Soft Sell is more than just a Cassette Program. We currently offer the Soft Sell on audio cassette, and will soon be releasing a Soft Sell Manual to compliment the tapes. See the Soft Sell Home Page more details.

Questions?
Have Questions about the Soft Sell. Check our FAQ for the answers to commonly asked questions.